Seoul Design Project
0→1 B2B Marketplace Pivot
Product Manager (Part-time) · Jul 2023 – Jan 2025
Pivoted a design community running a £51K annual deficit into a working B2B marketplace, growing cumulative revenue to £150–200K and lifting client-side contract acceptance by 50% within 19 months.
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The Problem
The platform had no working business model and was running a £51K annual deficit. As part of a 6-person founding team reporting to the CEO, I inherited a community product with no clear path to revenue.
The Approach
I built "RFP Maker" to convert vague client briefs into structured project data, directly targeting the ambiguity that was blocking agencies from accepting contracts. I also replaced multi-layer client approval chains with a single empowered point of contact.
The Build
- RFP Maker: converts vague client briefs into structured project data
- Single point of contact: replaced multi-layer approval chains
- Pivot sequencing: completed the core pivot in 7 months, then scaled revenue over the following 10 months, with individual contracts averaging £5K+
The Result
£150–200K
cumulative revenue
50%
contract acceptance up
70%↓
feedback cycles shortened
50%↓
meeting load